Success Story
About the brand
FairMoney Nigeria is one of the country’s leading digital financial platforms, redefining access to inclusive financial services for millions of Nigerians. Through its intuitive mobile app, FairMoney provides instant loans, bill payments, airtime purchases, and seamless money transfers- empowering users with reliable and secure financial access.
Backed by advanced data intelligence and a strong technology backbone, FairMoney has built a trusted ecosystem that bridges traditional banking gaps, driving financial inclusion and digital payment adoption across Nigeria’s fast-growing fintech landscape.
Challenge: Scaling New Loan Users Beyond Traditional Channels
FairMoney aimed to significantly grow its user base and new loan activations in Nigeria. While campaigns on Google and Meta were effective, rising customer acquisition costs (CACs) constrained further scale. The challenge was to expand efficiently without cannibalizing existing high-performing campaigns, while ensuring that new users were high-quality and likely to take loans.
To succeed, FairMoney needed a solution that delivered both scale and efficiency, tapping into new channels capable of reaching engaged users at a stable cost.
Solution: Omnichannel Programmatic & Direct Partnerships With Admattic
FairMoney partnered with Admattic, leveraging a data-driven omnichannel approach that combined programmatic advertising with direct inventory partnerships. This strategy enabled incremental growth without overlapping existing campaigns, reaching high-value users across Nigeria’s mobile ecosystem.
Impact
Over two quarters, Admattic’s omnichannel strategy helped FairMoney achieve remarkable outcomes:
➭ 26% increase in new user acquisitions compared to pre-Admattic campaigns
➭ Over 50% of users and media spend acquired via Admattic’s programmatic and direct partnerships
➭ 40% drop in CAC drove more efficient budget utilization
High-quality users driving engagement and repeat loan activity
Partnering with Admattic enabled FairMoney to leverage its eco system to successfully drive down our acquisition costs; this combined with continued optimisation efforts ensured we managed to successfully achieve scale. It’s been a pleasure partnering with the Admattic team.
Admattic has quickly become a trusted growth partner for FairMoney over the past two quarters. Their expertise has helped us scale efficiently, diversify our acquisition channels, and drive a significant reduction in CAC. What truly sets them apart is their proactive, real-time support and agile approach to course correction, ensuring we stay on track to meet our growth goals.
