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Gaming & iGaming Case Studies

Krafton: BGMI (India)

Problem Statement

Krafton’s re-entry of BGMI into India was under the spotlight after previous bans, making compliance non-negotiable. On top of this, India’s mobile gaming ecosystem is ultra-competitive, with countless titles battling for installs daily. The challenge wasn’t just to acquire users but to deliver fraud-free, engaged installs that converted into loyal players with sustainable retention rates.

Strategy

Admattic’s approach was to design a retention-led acquisition model. Instead of optimizing purely for volume, the campaigns were architected to prioritize high-quality players who would stick beyond Day-1 and Day-7.

Tactics

  • Allocated a $100K+/month budget across programmatic, and premium in-app gaming inventory.
  • Built localized creative assets that matched India’s mobile gaming culture — esports-style narratives, regional language callouts, and seasonal promotions.
  • Integrated Kronyx.ai DSP fraud filters at every stage of the funnel, cutting out bot installs, duplicate devices, and fake traffic sources.

Outcome

  • 70%+ Day-1 retention, an achievement that outperformed industry norms by nearly 2x, followed by 25%+ Day-30 retention.
  • CPI efficiency improved by 18% compared to Krafton’s historical averages.
  • Consistent delivery of 100K+ validated installs every month, with fraud rates held below 5%.

Takeaway

Admattic helped BGMI relaunch successfully and compliantly in India, proving that scaling installs is meaningless without retention-first performance engineering.
BGMI’s relaunch success showed that Admattic can win in compliance-heavy markets by turning installs into lasting engagement.

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